[
    { "id": 101, "title": "SEO Foundations: Technical & On-Page", "category": "SEO", "level": "Beginner", "duration": "6h", "price": 149, "rating": 4.7, "short": "Crawlability, indexing, and on-page signals done right.", "description": "Master the essentials of discoverability: site architecture, canonicalization, meta tags, schema markup, and keyword intent mapping. Build a clean foundation before chasing links.", "lessons": 24, "format": "Video + Projects + Templates", "tags": ["technical seo","on-page","schema"] },
    { "id": 102, "title": "Advanced Technical SEO: Site Health Audits", "category": "SEO", "level": "Advanced", "duration": "8h", "price": 279, "rating": 4.8, "short": "From logs to lighthouse—audits that drive action.", "description": "Run complete audits using logs, sitemaps, core web vitals, and internal linking graphs. Produce prioritized recommendations that engineering can ship.", "lessons": 30, "format": "Video + Labs", "tags": ["log analysis","cw v","lighthouse","internal linking"] },
    { "id": 103, "title": "Keyword Research & Topical Mapping", "category": "SEO", "level": "Intermediate", "duration": "5h", "price": 199, "rating": 4.6, "short": "Intent clustering that aligns with product and audience.", "description": "Design a topical map, cluster keywords, and plan content that satisfies searcher needs across the funnel.", "lessons": 18, "format": "Video + Worksheets", "tags": ["keywords","clusters","topical authority"] },
    { "id": 104, "title": "Local SEO & Reputation Management", "category": "SEO", "level": "Intermediate", "duration": "4h", "price": 159, "rating": 4.5, "short": "Win proximity, prominence, and relevance for local search.", "description": "Optimize GBP, local landing pages, citations, and review operations to drive in-store or regional leads.", "lessons": 16, "format": "Video + Checklists", "tags": ["local seo","gbp","reviews"] },
    { "id": 201, "title": "PPC Fundamentals: Search & Shopping", "category": "PPC", "level": "Beginner", "duration": "6h", "price": 179, "rating": 4.6, "short": "Account structure and measurement that scales.", "description": "Build search, shopping, and PMax foundations. Create SKAGs/intent clusters, write ads, set budgets, and track results with UTMs.", "lessons": 22, "format": "Video + Projects", "tags": ["google ads","shopping","pmax"] },
    { "id": 202, "title": "Advanced PPC: Bidding & Experiments", "category": "PPC", "level": "Advanced", "duration": "7h", "price": 259, "rating": 4.7, "short": "Levers for efficiency: bids, budgets, and tests.", "description": "Use scripts, rules, and experiments to iterate creatives and audiences. Learn incrementality and clean testing design.", "lessons": 26, "format": "Video + Labs", "tags": ["bidding","incrementality","experiments"] },
    { "id": 203, "title": "Paid Social Strategy & Creative", "category": "PPC", "level": "Intermediate", "duration": "5h", "price": 209, "rating": 4.6, "short": "Frameworks for thumb-stopping creative and placement.", "description": "Architect paid social programs across platforms, from audience research to creative briefs and measurement.", "lessons": 20, "format": "Video + Briefs", "tags": ["meta ads","tiktok","creative testing"] },
    { "id": 301, "title": "Content Strategy & Editorial Ops", "category": "Content", "level": "Intermediate", "duration": "6h", "price": 189, "rating": 4.6, "short": "Calendars, briefs, and governance that ship on time.", "description": "Operationalize content: briefs, calendars, workflows, and quality standards that align with search and social.", "lessons": 21, "format": "Video + Templates", "tags": ["content ops","briefs","calendar"] },
    { "id": 302, "title": "Conversion Copywriting for Marketers", "category": "Content", "level": "Advanced", "duration": "6h", "price": 229, "rating": 4.7, "short": "Voice of customer to persuasive structure.", "description": "Turn research into copy with clarity, specificity, and proof. Practice headlines, landing pages, and ad variations.", "lessons": 24, "format": "Video + Reviews", "tags": ["copywriting","voc","landing pages"] },
    { "id": 303, "title": "Content Design for SEO & UX", "category": "Content", "level": "Beginner", "duration": "4h", "price": 149, "rating": 4.5, "short": "Patterns that make content readable and findable.", "description": "Information architecture, scannability, and SERP features that drive engagement and rankings.", "lessons": 14, "format": "Video + Patterns", "tags": ["content design","ia","serp"] },
    { "id": 401, "title": "Social Media Strategy & Community", "category": "Social Media", "level": "Beginner", "duration": "5h", "price": 159, "rating": 4.5, "short": "From content pillars to community rituals.", "description": "Define pillars, cadences, and rituals. Learn how to collaborate with creators and measure meaningful engagement.", "lessons": 18, "format": "Video + Playbooks", "tags": ["community","creators","engagement"] },
    { "id": 402, "title": "Analytics for Marketers: GA4 & Looker", "category": "Analytics", "level": "Intermediate", "duration": "6h", "price": 199, "rating": 4.7, "short": "Clean events, clear dashboards, confident decisions.", "description": "Design events, map UTMs, and build Looker Studio reports that decision-makers actually use.", "lessons": 20, "format": "Video + Dashboards", "tags": ["ga4","looker","utm"] },
    { "id": 403, "title": "Attribution & Experimentation Basics", "category": "Analytics", "level": "Advanced", "duration": "7h", "price": 259, "rating": 4.8, "short": "Causality without the noise.", "description": "Approach attribution with skepticism. Use MMM-lite, geo lift, and sequential testing to inform budgets.", "lessons": 22, "format": "Video + Labs", "tags": ["attribution","mmm","testing"] },
    { "id": 501, "title": "Email Marketing & Automations", "category": "Email", "level": "Beginner", "duration": "5h", "price": 169, "rating": 4.6, "short": "Lifecycle flows and deliverability essentials.", "description": "Set up welcome, onboarding, and reactivation flows. Learn list hygiene, sender reputation, and segmentation.", "lessons": 16, "format": "Video + Flows", "tags": ["email","automation","deliverability"] },
    { "id": 502, "title": "Lifecycle Marketing: Cross-Channel", "category": "Email", "level": "Intermediate", "duration": "6h", "price": 219, "rating": 4.6, "short": "Align email, SMS, and product triggers.", "description": "Design lifecycle maps across email, SMS, and in-app. Coordinate triggers with value moments and consent.", "lessons": 18, "format": "Video + Maps", "tags": ["lifecycle","sms","triggers"] },
    { "id": 601, "title": "SEO Content Sprint Workshop", "category": "SEO", "level": "Intermediate", "duration": "3h", "price": 129, "rating": 4.4, "short": "Run a focused topic sprint in one week.", "description": "Scope, brief, and publish a sprint of SEO content with review cadences and QA checklists.", "lessons": 10, "format": "Workshop", "tags": ["sprint","qa","briefs"] },
    { "id": 602, "title": "Link Earning & Digital PR", "category": "SEO", "level": "Advanced", "duration": "6h", "price": 239, "rating": 4.5, "short": "Assets that attract coverage and links.", "description": "Develop assets and outreach motions that earn coverage without spam. Measure impact beyond DR.", "lessons": 20, "format": "Video + Outreach", "tags": ["digital pr","assets","outreach"] },
    { "id": 701, "title": "B2B Paid Media Strategy", "category": "PPC", "level": "Advanced", "duration": "6h", "price": 269, "rating": 4.7, "short": "Longer cycles, higher stakes—strategy that fits.", "description": "Architect journeys for high-consideration buyers. Use content offers, retargeting logic, and scorecards.", "lessons": 19, "format": "Video + Frameworks", "tags": ["b2b","retargeting","scorecards"] },
    { "id": 702, "title": "Creative Testing for Social Ads", "category": "PPC", "level": "Intermediate", "duration": "4h", "price": 179, "rating": 4.5, "short": "Systematize ideation and iteration.", "description": "Build a creative testing backlog, write briefs, and analyze results to scale winners without fatigue.", "lessons": 14, "format": "Video + Briefs", "tags": ["creative","iteration","analysis"] },
    { "id": 703, "title": "Analytics Debugging Clinic", "category": "Analytics", "level": "Intermediate", "duration": "3h", "price": 139, "rating": 4.6, "short": "Fix tracking, then trust it.", "description": "Use tag assistants, network logs, and consent mode to find and fix event issues fast.", "lessons": 9, "format": "Clinic", "tags": ["debugging","tags","consent mode"] },
    { "id": 801, "title": "Social Listening & Trend Analysis", "category": "Social Media", "level": "Intermediate", "duration": "4h", "price": 169, "rating": 4.5, "short": "Turn noise into insight and content ideas.", "description": "Build listening dashboards, categorize mentions, and turn trends into content pillars and experiments.", "lessons": 12, "format": "Video + Worksheets", "tags": ["listening","trends","content pillars"] },
    { "id": 802, "title": "GA4 for Acquisition & Retention", "category": "Analytics", "level": "Intermediate", "duration": "5h", "price": 199, "rating": 4.6, "short": "From channel grouping to cohorts.", "description": "Use GA4 features for acquisition and retention analysis. Build exploration reports and cohorts.", "lessons": 17, "format": "Video + Labs", "tags": ["ga4","explorations","cohorts"] },
    { "id": 803, "title": "Landing Page Optimization Sprint", "category": "Content", "level": "Intermediate", "duration": "4h", "price": 179, "rating": 4.6, "short": "Copy, layout, and trust signals that convert.", "description": "Run a structured LPO sprint: research, hypotheses, wireframes, and AB-ready variants.", "lessons": 14, "format": "Workshop", "tags": ["lpo","ab testing","wireframes"] },
    { "id": 804, "title": "eCommerce SEO & Merchandising", "category": "SEO", "level": "Intermediate", "duration": "5h", "price": 209, "rating": 4.5, "short": "Taxonomy, filters, and templates for scale.", "description": "Design product taxonomy, handle faceted navigation, optimize PDP/PLP templates, and manage seasonal content.", "lessons": 18, "format": "Video + Templates", "tags": ["ecommerce","taxonomy","facets"] }
  ]